DIY Financial Statement Review: A Step-by-Step Guide for Small Businesses

Jun 23, 2025By Ker Lor
Ker Lor

Understanding Financial Statements

As a small business owner, understanding your financial statements is crucial for making informed decisions. Financial statements provide insights into the financial health of your business and help you plan for the future. In this guide, we'll walk you through the basics of reviewing your financial statements, so you can manage your business finances more effectively.

financial statements

The Three Key Financial Statements

Every small business should be familiar with the three primary financial statements: the balance sheet, income statement, and cash flow statement. Each of these documents serves a distinct purpose and provides different information about your business's financial status.

  • Balance Sheet: Offers a snapshot of your company's assets, liabilities, and equity at a specific point in time.
  • Income Statement: Shows your business’s revenues and expenses over a period, highlighting profitability.
  • Cash Flow Statement: Details the inflows and outflows of cash, focusing on operating, investing, and financing activities.

Step 1: Analyzing the Balance Sheet

The balance sheet is crucial for understanding what your business owns and owes. Start by examining your assets, which include current and non-current assets. Current assets are those that can be converted into cash within a year, like inventory and receivables. Non-current assets include long-term investments such as property or equipment.

Next, review your liabilities, which are your business's debts or obligations. These are divided into current liabilities, due within a year, and long-term liabilities. Finally, equity represents the owner’s claims after all liabilities have been settled.

balance sheet

Step 2: Evaluating the Income Statement

The income statement, or profit and loss statement, helps you assess your business’s profitability over a specific period. Start by examining revenues, which are the total income from sales or services. Subtract the cost of goods sold (COGS) to find the gross profit.

Then, account for operating expenses such as rent, utilities, and salaries to arrive at operating income. Finally, consider any additional income or expenses to determine the net profit or loss.

Step 3: Reviewing the Cash Flow Statement

Cash flow is essential for keeping your business running smoothly. The cash flow statement provides insights into how cash is generated and used in operations, investments, and financing. Focus on operating activities first to see how well the company generates cash from its core operations.

cash flow analysis

Next, examine investing activities to understand how funds are being used for long-term growth, such as purchasing equipment. Lastly, review financing activities to see how the company raises capital through debt or equity.

Conclusion: Regular Review Is Key

Regularly reviewing your financial statements is vital to maintaining a healthy business. By understanding each statement’s role and analyzing them effectively, you can make strategic decisions to improve your business’s financial health. Consider consulting with a financial advisor if you need more in-depth analysis or assistance in interpreting these documents.